Litho
Toronto, Ontario
Client
RioCan Living
With our comprehensive design services for Litho on Dupont, we created an Experiential Graphic Design program that captured the essence of our architectural and interior design vision, seamlessly integrating with the bustling atmosphere of this vibrant mixed-use development.
Litho’s architectural vision is complemented by the character of the industrial history of its community. This 9-storey mixed-use development embodies striking design features, including large white and black volumes that create a dynamic push-and-pull effect between each articulated form. The wayfinding family took its shape using raised lettering shadow, form, and custom contemporary pictograms and typefaces to elevate its identity and create brand recognition.
Our studio developed a striking program for retail tenant guidelines effectively communicating with various audiences clearly and quickly while enhancing the guest user-journeys.
