Toronto, Ontario


Madison Group

Nobu is one of the world’s most celebrated luxury hospitality brands, blending modern cool opulence and minimal Japanese tradition into their hotels, residences, and restaurants. Nobu’s new development in Toronto required an Experiential Graphic Design system to seamlessly integrate the hotel guest and resident journey, while heightening the Nobu brand experience.

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With a deep understanding of Nobu’s brand standards, our team meticulously developed a comprehensive program encompassing a unique typeface and pictograms that visually communicate amenities and guest elements. Taking inspiration from the surrounding neighborhood’s heritage facades, we integrated the visual identity of the hotel and residence, infusing a bespoke touch that harmonized with the palette of the interior design finishes.

Our unique design captured the essence of luxury, craftsmanship and exclusivity of the Nobu brand, showcasing the pinnacle of hospitality and upscale residential living. We created a custom Experiential Graphic Design program that will ensure a smooth journey for both discerning hotel guests and esteemed residents.

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