Liberty Market
Toronto, Ontario
Client
Lifetime Developments
To enhance the user-journey and generate strong brand recognition for the historical Liberty Market development, located in the heart of Liberty Village, our studio created a unifying Experiential Graphic Design system for this unique community in our city.
Using a single set of graphic brand standards, our studio created a wayfinding program featuring the strong tonal red, logo, and custom contemporary graphics and pictograms for each element. Three adjacent properties, each with their own purpose and character shared one Experiential Graphic Design program, retail signage guideline, and wayfinding system allowing each tenant the opportunity to identify themselves.
Our design for the Liberty Market and Tower brand is not only adaptable, graphic, and recognizable in its modularity but also serves a strong purpose, enhancing the character and history of this beloved destination while ensuring seamless navigation for residents and guests.
