City Market was initiated as a request from Loblaws Companies Limited to maximize the use of their land acquisitions in urban districts. The “ask” was clear-cut, yet the solution was complex. It required redeveloping urban sites to accommodate new food stores while allowing for the complex, site specific considerations. For certain locations the process began with the store’s branding undergoing a metamorphosis: hard discount stores transformed into a market store, and then finally into the new “Inspire” flagship, featuring clean lines and bold super-graphics. As a new initiative, the requirements and goals expanded as the concept was realized. In the Lonsdale (North Vancouver) location, for example, the roof was required to be converted and vegetated green as per the approval obligations. Well into the process, the client requested that a Joe Fresh clothing outlet and medical offices be incorporated into the development and completed by the scheduled opening. By working closely with the entire development team, Turner Fleischer was able to coordinate and integrate these requests into the final design, including the street-level retail space added to conceal the parking garage. The completed store has enhanced the fabric of the existing neighbourhood while providing a fresh and inviting urban market shopping experience for local residents.